Posts tagged openrtb
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Hand-Writing an OpenRTB JSON Decoder in Go
Building a hand-written OpenRTB JSON decoder from scratch: zero-copy string scanning, arm64 NEON assembly to scan 16 bytes at a time, and arena allocation to beat goccy/go-json with far fewer heap objects.
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Go JSON Performance in AdTech: Profiling OpenRTB Bid Request Parsing
Benchmarking three JSON parsing approaches for OpenRTB bid requests in Go, with pprof profiling to understand where stdlib spends its time — and why a 5× performance gap matters in adtech infrastructure.